This course introduces participants to the language and fundamental concepts of marketing and seeks to provide understanding of the key elements of getting the correct message to your target customer groups. Particpants will explore Advertising, Sales Promotion, Publin Relations, Personal Selling, and Direct Marketing, in order to utilise the appropriate channel for achieving business objectives.

As a result of understanding martketing and customer communciations, participants will be better equipped to construct initiatives to reach the customer groups critical to the business's success and drive sales.